• 10 Crowdfunding Tips for Your New Product, Cause, or Creative Project

    Updated: 2012-09-29 17:00:00
    , , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 10 Crowdfunding Tips for Your New Product , Cause , or Creative Project by Erick Mott September 29, 2012 Comments On SEW we try to reserve Saturdays for non-search content that we still think is of interest to our readers . We've been getting excited about the potential of crowdfunding and so we asked a practitioner to share their strategy with you . Erick Mott is fresh from the field , having backed crowdfunding since 2011 and is in the process of completing a successful campaign on Indiegogo September 30th for his new product called the . creatorstand Whether you're serving clients or leading an organization to launch a new product , cause , or creative project on the web you'll find these

  • Online Reputation Management for a Changing Digital Marketing Landscape

    Updated: 2012-09-28 19:00:28
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise 101 Online Reputation Management for a Changing Digital Marketing Landscape Posted on September 28, 2012 by Muzzammil Bambot Leave a comment Information in today†s age is a very powerful weapon . The World Wide Web ensures that this information is accessible to everyone everywhere . Search engines like Google and Bing help segregate all this information to give a consumer exactly what he or she requires . This is precisely where both the pros and cons are present With the advent of search engines and social platforms , information can be delivered to a specific set of consumers , allowing this valuable weapon help you grow your business through what we today call search engine optimization , search engine marketing ,

  • Apple: Sorry About Our Maps, Use Google or Bing Maps Instead

    Updated: 2012-09-28 19:00:00
    : , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Apple : Sorry About Our Maps , Use Google or Bing Maps Instead by Dan Worth September 28, 2012 Comments CEO Tim Cook has issued a rare apology on behalf of Apple , admitting that its new Maps tool with iOS 6 isn't good . enough We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better , he said in an open letter to customers Everything we do at Apple is aimed at making our products the best in the world . We know that you expect that from us , and we will keep working non-stop until Maps lives up to the same incredibly high standard . Cook even went as far as to recommend users download rival services to their devices while

  • Bing Adds Klout As An Influencer and Vice Versa

    Updated: 2012-09-28 16:40:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Bing Adds Klout As An Influencer and Vice Versa by Thom Craver September 28, 2012 Comments Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar . After performing a Bing search , the People Who Know section of the Social Sidebar will now include people Klout believes to be influential about the topic you . searched Bing believes this will help people connect with the right experts . From the pop-up that appears , you can click through to the influencer's Klout Profile or directly to topics the person . influences Conversely , over on Klout some people will notice new items to their Klout profile , courtesy of Bing . Klout will measure two data points

  • Friday Humor: #NFL Replacement Refs

    Updated: 2012-09-28 16:30:04
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Humor Friday Humor : NFL Replacement Refs Posted on September 28, 2012 by Melissa Fach 1 comment This year†s NFL season has been a raucous series of events courtesy of the replacement refs who have managed to turn NFL into both a tragic and comical sports event in TV . history The idea of putting replacement refs on NFL is like throwing gasoline on pretentious fire . We pity all of you who have suffered from the three worst weeks of the games . It was like falling for an April Fools†prank that has gone horribly wrong . But now that the lockout is over , we have decided to give you the funniest images and videos inspired by the inexperienced refs who might have ruined NFL for all of us forever . Have a happy and

  • Media.net Partners with Yahoo! Bing to Provide Context Ads

    Updated: 2012-09-28 15:00:19
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Media.net Partners with Yahoo Bing to Provide Context Ads Posted on September 28, 2012 by Michelle Stinson Ross Leave a comment The doors are now open to a fresh supply of targeted contextual ads for Web publishers from the Yahoo Bing Network . Thanks to a partnership with Media.net Web publishers can now create and customize highly relevant , targeted contextual advertising units for their websites from among the ads running on the Yahoo Bing . Network Here are the key features of the program for publishers as outlined by the press : release : Easy-to-use  Ads can be added to a publisher†s website in minutes using the Media.net powered self-serve platform . Publishers can select an ad size and copy-paste the

  • Google Launches Remarketing in Search in Beta

    Updated: 2012-09-28 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Launches Remarketing in Search in Beta by Ted Rooke September 28, 2012 Comments Remarketing is now an established tactic leveraged by many if not all digital marketers trying to maximize conversion activity . Retargeting , in its simplest form , is the practice of delivering display advertisements to users who have visited owned content in the past , in order to get them to come back and take . action Retargeting on its own has many layers of complexity , including , determining which pages to track and which to exclude , developing relevant cookie pools against the tracked pages , and what creative messaging to deliver to each cookie . pool However , one constant is that remarketing has always

  • Men Cost Less to Reach with Facebook Ads, Click More

    Updated: 2012-09-28 12:00:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Men Cost Less to Reach with Facebook Ads , Click More by Miranda Miller September 28, 2012 Comments Women outnumber men on Facebook , yet marketers spend more targeting men , allocating 53 percent of their budget to male users . Why is that Quite simply , men are cheap . So say Kenshoo Social and Resolution Media in their latest Social Media Insights report , Men Are Cheap : Efficient Gender Targeting with Facebook . Ads Despite the fact that 58 percent of Facebook users are women , advertisers allocate only 47 percent of their budget to targeting women . Men also account for more click volume , though this can be at least partly explained by the higher impression volume as a result of greater .

  • The Growing Importance of International Mobile Search

    Updated: 2012-09-28 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology The Growing Importance of International Mobile Search by Christian Arno September 28, 2012 Comments For a long time now English has served as the lingua franca or common language , of the Internet . English is still the most commonly used language online but it still represents only just over a quarter of total . usage The growth rates of various foreign languages also far outstrip the growth in English usage , which may be heading for saturation . point Over the past decade the number of English speakers online has grown by just over 300 percent . Compare this to Spanish 807 percent Chinese 1,479 percent or Arabic a massive increase of more than 2,500 percent These figures represent the constantly

  • LinkedIn Now Lets You Endorse Skills & Expertise of Your Connections

    Updated: 2012-09-28 08:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology LinkedIn Now Lets You Endorse Skills Expertise of Your Connections by Lee Bell September 28, 2012 Comments Professional social network LinkedIn has introduced a feature that allows users to recognize professionals for their . expertise Similar in a way to Facebook's Likes Endorsements has launched for English users across the U.S . India , New Zealand , and Australia and allows LinkedIn users' connections to endorse one of their skills they've listed on their profile or recommend one that they haven't added . yet Think your connection is great at programming and project management You can now let them know , Linkedin product manager David Breger wrote in a blog post The new link will sit on the top of

  • Rupert Murdoch Outfoxed? Google Can Resume 'Stealing' His Content

    Updated: 2012-09-28 06:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Rupert Murdoch Outfoxed Google Can Resume Stealing' His Content by Dave Neal September 28, 2012 Comments Media magnate Rupert Murdoch has backed down from blocking Google and says that he will let the search engine index his . newspapers Murdoch went to war with the search giant over how and when it peers into his content , going so far as to call it a parasite that steals his . content Google was unimpressed by this , and Google CEO Eric Schmidt suggested that old media could not keep up in the new online : world In general these models paid online content have not worked for general public consumption because there are enough free sources that the marginal value of paying is not justified based on

  • Google Bringing Wind-Powered Data Center to Oklahoma

    Updated: 2012-09-27 21:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Bringing Wind-Powered Data Center to Oklahoma by James Dohnert September 27, 2012 Comments Google has unveiled plans to use wind energy to power its new Oklahoma data . center The search giant has signed an agreement to use 48 MW of wind energy from the Canadian Hills Wind Project for its latest data center . Google will work with local utilities company Grand River Dam Authority GRDA to handle the power used by the Canadian Hills wind . farm Environmental group Greenpeace is heralding the move as a positive step for corporate data . centers Google's announcement today shows what the most forward-thinking , successful companies can accomplish when they are serious about powering their

  • Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

    Updated: 2012-09-27 19:15:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Twitter Ad Revenue Play : Now Allowing More Search Engine Indexing by Miranda Miller September 27, 2012 Comments Twitter has updated their robots.txt file to allow search engines to crawl more of the site . Specifically , Google , Bing , Yandex and others will now have access to Twitter's search results pages , which display Promoted Tweets where . available The modification was first noticed by The Sociable who offered a look at Twitter's robots.txt file from September : 11th It now : says Allow : search Disallow : search users Disallow : search grid Disallow : Disallow : with_friends The change will allow search results pages to show up in Google's index , though user search is still disallowed .

  • Big Data Apps: The Ultimate in Conversion Optimization

    Updated: 2012-09-27 19:00:57
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Search Marketing Big Data Apps : The Ultimate in Conversion Optimization Posted on September 27, 2012 by Rachel Andersen Leave a comment Big data is all the rage right now . Companies like Amazon and Facebook are finding innovative ways to turn massive amounts of data into strategic marketing decisions . Based on the amount of news coverage big data gets these days and the investments organizations have been making see below it is clear that big data is not simply a buzzword that will be dead next . year Full infographic can be found at Wikibon With all the hype , it is important to start thinking about what this means for the non-Amazon†s of the world . As a search marketer , I work with clients that are still

  • Most Popular SEJ Articles for August 2012

    Updated: 2012-09-27 17:00:50
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Other Internet Stuff Most Popular SEJ Articles for August 2012 Posted on September 27, 2012 by Melissa Fach Leave a comment As a special thank you to our guest bloggers , SEJ has introduced the Best of SEJ badge above , which will be featured on the top 10 most popular articles for each . month We also have the HTML code for writers to display the badge on their blogs message me for it Congrats to all who made the cut , and good luck to all next month 1   101 Ways to Link Build in 2012 by  Sujan Patel  | SujanPatel Maybe link building isn’t your thing and maybe it is , either way this is a post you cannot miss Tons of fantastic tips on how to link build 2   Google Incorporating Gmail into Search Results : Your

  • #Facebook Fakes: Did You Lose Fans?

    Updated: 2012-09-27 15:00:16
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Facebook Fakes : Did You Lose Fans Posted on September 27, 2012 by Michelle Stinson Ross 8 comments Yesterday , Facebook confirmed that it was indeed purging fake accounts and page likes from the system . According to Josh Constine of TechCrunch Illegitimately created accounts are being deleted , and Likes gained from malware , compromised accounts , or deceived users are being removed . 8221 Business pages with huge fan numbers could have seen losses of hundreds to thousands of fans .  For many businesses , this sort of thing could be panic inducing .  But let’s take just a moment to understand a social media . reality A fan or follower count is a raw number with very little real meaning or intrinsic . value

  • Appearance Matters: How To Format Your Blog Posts For Social and Linkbait Success

    Updated: 2012-09-27 14:00:53
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Link Building Social Media Appearance Matters : How To Format Your Blog Posts For Social and Linkbait Success Posted on September 27, 2012 by Adam Thompson 1 comment They say beauty is only skin deep , that what really matters is what’s on the inside . That may be true with people , but I think a different rule applies with blog : posts What’s on the inside only matters if the outside is attractive enough to convince viewers to keep reading . In other words , your blog post could contain the best content in the world , but if doesn’t look inviting , attractive , and easy to read , you’re less likely to earn social shares or natural . backlinks Scanning vs . Reading Part of the reason formatting is so important is

  • How to Set Up the New Universal Google Remarketing Code

    Updated: 2012-09-27 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Set Up the New Universal Google Remarketing Code by Marc Weisinger September 27, 2012 Comments With Google launching an easier to implement , more feature-enabled version of their remarketing code , now it's easy for advertisers to create and set up the newest Google remarketing codes and . campaigns If you haven't already read our top three reasons why we're excited about this newest generation of Google remarketing , you can find that article here Since the way you are actually going to create the new universal version of the code will vary depending on if you're using an account that previously held remarketing codes , we'll outline step by step how to create new tags whether you've

  • A Very Revealing Look at Paid Facebook Ads

    Updated: 2012-09-27 12:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology A Very Revealing Look at Paid Facebook Ads by Suren Ter-Saakov September 27, 2012 Comments With the use of social media outlets as a trend for personal , business , and other uses , Facebook PPC ads are a noteworthy promotion method all-around . Exploring the foundation of these ads can prove to be extremely revealing regardless of your . industry Limited information may be available on certain social media analytic tools , but examining paid Facebook ads provides an in-depth abundance of information . To research the numerous facets of Facebook PPC and complete an analysis , we are going to utilize both SEMrush Facebook data and additional . resources Currently , Facebook is one of the top three

  • Image Search Branding Opportunities

    Updated: 2012-09-27 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Image Search Branding Opportunities by Peter van der Graaf September 27, 2012 Comments Images shown in regular search result pages are seldom clicked , but offer great marketing opportunities . So how do you get any attention for your name with such a small image and nobody clicking it This article describes how commercial websites can benefit the most from image . search Google Image Search Most search queries in Google image search aren't very competitive . Well ranked images are seldom the result of great SEO and often sheer luck . The basics of image search are however . easy Using your keyword in the URL image name , including it in the alt- title attribute and placing it within keyword rich

  • Looking Beyond the Click

    Updated: 2012-09-27 08:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Looking Beyond the Click by Dave Ragals September 27, 2012 Comments As search marketers , we're used to having a lot of control . We have all sorts of levers to pull creative , keywords , bids , budget caps , etc . And optimizing these factors to make our accounts run as efficiently as possible is our bread and . butter The more we sell at an efficient ROAS or the more signups we get at an efficient CPA the better we look to our bosses and our . clients But all those levers are usually just focused on the media . We lead the horse to . water Sure , we can make sure the right horse sees the right ad and is taken to the right stream , but we still can't make them drink . That's typically someone else's

  • Google Birthday Doodle Gives Power to the Poople

    Updated: 2012-09-27 05:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Birthday Doodle Gives Power to the Poople by Danny Goodwin September 27, 2012 Comments By now , most Google users are accustomed to seeing Google celebrate the birthdays of famous artists , scientists , and holidays or events . Today , Google is celebrating its own birthday , as the search engine officially turns 14 years . old While we wish Google a happy birthday , well , we couldn't help noticing that this year's birthday Doodle is quite different than previous entries see our post on Google's 13th birthday which compiled all of the special logos from 2002-2011 Yes , indeed it's animated , which is a first for a birthday logo . But the issue comes at the end of the . animation As you arrive

  • Google Ocean View: Maps Now Take You Underwater

    Updated: 2012-09-27 00:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Ocean View : Maps Now Take You Underwater by Dave Neal September 26, 2012 Comments Google might not find its Maps welcome on the Apple iPhone 5 but it is sending them into new places , including under the . sea The firm has added the ability to dive down beneath the surface of the ocean with its latest addition to Street . View The ocean collection will let users dive down into six of the world's most incredible underwater spots , including coral reefs and their inhabitants in Australia , the Philippines and Hawaii , says Google by way of introduction on a YouTube . video The release is made possible through a partnership with the Catlin Seaview Survey and users can expect to come face to

  • More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Updated: 2012-09-26 21:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology More Than 100,000 Sellers Have Inventory in New Google Shopping Model by Miranda Miller September 26, 2012 Comments Since they announced the transition to a paid model for Product Search results in May , Google has worked hard to drive merchants to the new program . To date , tens of thousands of merchants have made the switch the inventory of over 100,000 online sellers now populate Google Shopping . results The transition actually kicked off in July , allowing merchants to start setting up PLAs product listing ads in place of appearing in Google Product Search results . The shopping model operates as a pay-to-play comparison shopping engine , whereas the previous program was free of . charge Still ,

  • Marissa Mayer’s Big Plans for Yahoo: Grow Mobile, Partnerships, Scale

    Updated: 2012-09-26 20:00:00
    : , , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Marissa Mayer†s Big Plans for Yahoo : Grow Mobile , Partnerships , Scale by Miranda Miller September 26, 2012 Comments Yahoo CEO Marissa Mayer laid out her vision for the future of Yahoo for employees yesterday , some of whom leaked the details of her plan to AllThingsD s Kara Swisher . Don't get too excited over details this was more a broad overview of where she'd like to take the company than an itemization of coming . changes Little was said of plans for the billions in proceeds from the recently completed sale of Alibaba assets back to the company remaining after promised investor payouts . Mayer did say on closing the deal these funds would be used to invest in future growth . rdquo Part

  • 5 Ways to Succeed at Global PPC

    Updated: 2012-09-26 19:00:05
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise PPC 5 Ways to Succeed at Global PPC Posted on September 26, 2012 by Christian Arno 3 comments Pay-per-click or PPC is one of those tried-and-tested marketing strategies that can get fast results . However , two-thirds of international businesses are failing to take advantage of it , according to the World Federation of Advertisers . Is yours one of them Global marketing offers great opportunities to companies and entrepreneurs . The competition for keywords is lower , with numbers of potential customers increasing by the day . No nation wants to be left behind in the race to get connected . E-commerce is booming in some of the world’s most populated countries , including India Russia and Brazil As far as language use

  • 72% of Consumers Want Mobile-Friendly Sites: Google Research

    Updated: 2012-09-26 18:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 72 of Consumers Want Mobile-Friendly Sites : Google Research by Miranda Miller September 26, 2012 Comments Websites that aren't mobile-friendly annoy users and that's bad business . Consumers are doing more on mobile devices , including shopping and product research when they do , users look for content to meet their on-the-go . needs A recent Google survey of mobile users found that 72 percent of mobile users say it's important to them that websites are mobile-friendly yet 96 percent have visited a site that doesn't work well on their . device Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site . Users are five times more likely to abandon the task they

  • 6 Tips to Get Retweeted More Often

    Updated: 2012-09-26 17:00:01
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Twitter 6 Tips to Get Retweeted More Often Posted on September 26, 2012 by Ann Smarty 3 comments Maybe it is just me , but I find that getting a notification that someone has retweeted my content is really exciting . It could just be that I am glad that my contribution is being appreciated and has provided something to the user . But more likely , it is a slightly childish ego that makes me happy to get praise , like being patted on the head and given a lollipop for drawing a pretty picture of a . dog Whatever the case , I am positive this is a common feeling . Otherwise , you wouldn’t see so many people asking about how to increase their number of . retweets Yes , yes I know a lot of these people are professionals

  • Happy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4

    Updated: 2012-09-26 16:40:00
    , : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Happy Birthday , DuckDuckGo : Homegrown Search Engine Turns 4 by Miranda Miller September 26, 2012 Comments Tech dreamers with aspirations of creating a search engine to rival Google : take heart in the story of DuckDuckGo Now celebrating its fourth birthday , this popular alternative engine is growing up before our very . eyes This year has brought about changes and impressive growth for the search engine built by entrepreneur Gabriel Weinberg . He sold his last baby The Names Database in 2006 for a cool 10 million and used the proceeds to fund his new startup and launch on September 25, 2008. DuckDuckGo now serves between 1.3 million and 1.5 million direct queries per day , on . average In

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